This summer The Metro Newspaper asked us to track the online sentiment towards this years big brother contestants. So, we put them into the system and  I spent the next ten weeks monitoring daily, what Brandwatch brought back. Every morning, armed with a steaming cup of coffee i logged in and patiently scanned the content Brandwatch picked up; lots of mindful insight like the biggest topic of “ugly bitch”  and inspiring comment,  “did yah see nicole doin the thriller dance she fort shu was pua amazinn”

I said a silent thank you on the last eviction night …and here I reflect on what we got out of it.  Well…apart from a lucrative flutter with the bookies (brandwatch correctly predicted the evictee for 8 out of 10 weeks), we built a new chart . (more…)

Filed under: Brands, Public Relations, Sentiment analysis, Technology by Katja Garrood

Using machines to understand text is a big part of what we do here at Brandwatch. And sentiment analysis is part of it. As wikipedia nicely puts it;

“Generally speaking, [sentiment analysis] aims to determine the attitude of a speaker or a writer with respect to some topic”. (more…)

Filed under: Quality, Sentiment analysis by Giles Palmer