I don’t know about you – but growing up in the UK through the 80’s and 90’s (I wish it was later), I have an in-built love for Marks and Spencer. Yes, it’s true.

Not the Marks and Spencer that is constantly talked about in the financial pages and business sections – but the Marks and Spencer that brought us Chicken Kiev (with real chicken), sandwiches with exotic fillings (like avocado and walnuts!) and stuffing with real fruit (amazing).

Anyone who has watched “The Royle Family” will know what I am talking about.  Marks’ (pronounced “Markses”) is revered alongside the Church, “Who wants to be a Millionaire” and the Queen. (more…)

Filed under: Brands, Customer Engagement, Reputation Management, Technology by Dominic Frost

Alan Mitchell wrote in Marketing Week last week about online peer-to-peer marketing. The central theme of his article is that it is early days for Marketeers in this space and that the web and p2p or c2c communication is throwing up some answers to questions that haven’t even been asked yet.

I supplied Alan with some of the data he used for the article. I used the Superbrands top 100 UK consumer brands as the starting point and plugged them into Brandwatch and grabbed the data for a week. (more…)

Filed under: Reputation Management by Giles Palmer