Hello
We’ve put together what we think is a pretty interesting chart. It shows those brands with the liveliest presence on Twitter during the month of February. Rather than searching in a passive way through a given sample of tweets provided by the Twitter feed, we actively search Twitter in order to get close to full coverage of the real volume of tweets relevant to any particular brand. So, here are the runners for February:
Brandwatch is a data company: our crawlers are dedicated to finding as many pages out there as they can. For our customers, higher volumes of data are generally better - they have more to work with, and can drill down using filters, keyword searches or browsing through topics. But given thousands of pages per day or per week, how does a human decide which are the most important ones to look at? Which ones need attention first? Which blogs or forums have the most impact, or influence? (more…)
I did a 15 minute talk at Measurement Camp last month and I have just started using slideshare, so putting 2 & 2 together, here it is !
