This summer The Metro Newspaper asked us to track the online sentiment towards this years big brother contestants. So, we put them into the system and I spent the next ten weeks monitoring daily, what Brandwatch brought back. Every morning, armed with a steaming cup of coffee i logged in and patiently scanned the content Brandwatch picked up; lots of mindful insight like the biggest topic of “ugly bitch” and inspiring comment, “did yah see nicole doin the thriller dance she fort shu was pua amazinn”
I said a silent thank you on the last eviction night …and here I reflect on what we got out of it. Well…apart from a lucrative flutter with the bookies (brandwatch correctly predicted the evictee for 8 out of 10 weeks), we built a new chart . (more…)
Filed under: Brands, Public Relations, Sentiment analysis, Technology by Katja Garrood
I don’t know about you – but growing up in the UK through the 80’s and 90’s (I wish it was later), I have an in-built love for Marks and Spencer. Yes, it’s true.
Not the Marks and Spencer that is constantly talked about in the financial pages and business sections – but the Marks and Spencer that brought us Chicken Kiev (with real chicken), sandwiches with exotic fillings (like avocado and walnuts!) and stuffing with real fruit (amazing).
Anyone who has watched “The Royle Family” will know what I am talking about. Marks’ (pronounced “Markses”) is revered alongside the Church, “Who wants to be a Millionaire” and the Queen. (more…)
Filed under: Brands, Customer Engagement, Reputation Management, Technology by Dominic Frost
Defining brand image as a multi-dimensional entity and working with individual dimensions explicitly has several important benefits, in both practical and conceptual terms.
If by watching a brand we mean the measurement and tracking of its image online, then we need a clear and operational definition of what a brand image is. We propose that a brand’s image is best construed as an aggregate of how that brand is perceived along multiple related topical dimensions. (more…)
Filed under: Brands, Research, Technology by Berkan Eskikaya
