Hello
We’ve put together what we think is a pretty interesting chart. It shows those brands with the liveliest presence on Twitter during the month of February. Rather than searching in a passive way through a given sample of tweets provided by the Twitter feed, we actively search Twitter in order to get close to full coverage of the real volume of tweets relevant to any particular brand. So, here are the runners for February:
Back in the day when the web was in its primeval soup phase - 1999 - I went to some of the First Tuesday events. First Tuesday was and to my surprise still is a networking club for entrepreneurs, financiers and suppliers like Lawyers and Accountants to meet and, well, network.
The events took place in nice venues like the Design Museum and when you arrived, you were given a colour-coded sticker/badge which marked you out as being in one of the three categories. (more…)
We at Brandwatch thought it would be a good idea to put a list together. End of year retrospectives, reviews of the year, top films and books of the year, these are all part of the fun of this here season. So, after this little intro, we’ll show you ours. (more…)
This summer The Metro Newspaper asked us to track the online sentiment towards this years big brother contestants. So, we put them into the system and I spent the next ten weeks monitoring daily, what Brandwatch brought back. Every morning, armed with a steaming cup of coffee i logged in and patiently scanned the content Brandwatch picked up; lots of mindful insight like the biggest topic of “ugly bitch” and inspiring comment, “did yah see nicole doin the thriller dance she fort shu was pua amazinn”
I said a silent thank you on the last eviction night …and here I reflect on what we got out of it. Well…apart from a lucrative flutter with the bookies (brandwatch correctly predicted the evictee for 8 out of 10 weeks), we built a new chart . (more…)
I don’t know about you – but growing up in the UK through the 80’s and 90’s (I wish it was later), I have an in-built love for Marks and Spencer. Yes, it’s true.
Not the Marks and Spencer that is constantly talked about in the financial pages and business sections – but the Marks and Spencer that brought us Chicken Kiev (with real chicken), sandwiches with exotic fillings (like avocado and walnuts!) and stuffing with real fruit (amazing).
Anyone who has watched “The Royle Family” will know what I am talking about. Marks’ (pronounced “Markses”) is revered alongside the Church, “Who wants to be a Millionaire” and the Queen. (more…)
Defining brand image as a multi-dimensional entity and working with individual dimensions explicitly has several important benefits, in both practical and conceptual terms.
If by watching a brand we mean the measurement and tracking of its image online, then we need a clear and operational definition of what a brand image is. We propose that a brand’s image is best construed as an aggregate of how that brand is perceived along multiple related topical dimensions. (more…)
